Anita Ghosh
Chief Officer
Bridjr founder and CEO, Anita Ghosh is a people person, first and foremost. As a leader she has tremendous capacity for empathy.
To have a discussion with her will leave you inspired, curious and feeling heard. She views each interaction as an opportunity to understand and respond.
Two short years ago, Anita was sitting in a big corporate banking job with a customer experience mandate to deliver.
She was frustrated with consultants large and small who just weren’t hitting the mark. She left that bank job to start Bridjr. Right from the start Anita and team have been engaged by top tier clients.
Anita set out to bring more of the best of humanity to business while making it her mission to help leaders achieve their vision and have huge impact.
For Anita, the role of CEO is more than a title. It’s a philosophy that guides how she shows up and the purpose she fulfills through the work. She brings a passion for the work and a commercial drive to get results that lift teams, shift mindsets and inspire the unimaginable.
Leadership experience
Transforming
Enterprises
Enabling
Excellence
Changing
Lives
Giving
Back
Sharing
Knowledge
TRANSFORMING ENTERPRISES
Anita’s corporate career included half a dozen major transformation initiatives including, taking on omnichannel re-platforming and experience transformation for a major financial company. Anita has delivered sales and customer experience transformation for call centers, across North America.
She was responsible for innovation capability building inside an enterprise including strategy, global target operating model, metrics, and signature methods all tailored to the organization’s ecosystem. Anita’s experience includes developing a global loyalty strategy including revenue re-engineering for a large portfolio.
ENABLING EXCELLENCE
Over the two decades, Anita has helped organizations navigate the intersect between strategy, experience design, and transformation delivery. She marries innovation with business objectives to create value for end users, employees and shareholders.
Anita enables organizations to achieve the highest levels of collaboration, integration, and implementation to innovate effectively and meaningfully — making big visions real is what Anita lives for and does best.
CHANGING LIVES
“As a leader, I believe deeply in paying it forward and embodying servant leadership. I strive to enable and elevate teams to reach their fullest potential. I lead with empathy and create emotional, intellectual and psychological safety for teams so they can bring their fullest, most authentic selves to the workplace, in pursuit of unimaginable excellence. In doing so, teams feel a sense of belonging and safety that enables them to raise their game, have higher impact, become loyal advocates, and find joy in their work and workplaces.”
Clients and teams who collaborate with Anita know that the collective goal is to be best in world while changing the world.
GIVING BACK
Anita is currently serving as donor and changemakerat the Trust Collective as part of the Toronto Foundation. She is on the board of directors at OCAD U CO.
Anita current pro bono work is in support of diverse women in business and entrepreneurship.
SHARING KNOWLEDGE
Invited to participate at World Economic Forum, Anita is currently a Fellow at BlockBase Davos.
Frequently asked to speak, Anita has engaged and inspired audiences at Stanford D. School, the Quadient Global CX Forum and at the Canadian Fintech Summit.